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We are Experts at Strategy, Critical Thinking, and Problem Solving.

How can we help you?

When we ask small business owners what problem we can solve for them, their most frequent response is that they need help in acquiring customers, keeping them, and ensuring they are profitable.

A customer acquisition strategy is a framework for attracting, converting, and retaining profitable customers or clients for your business. Many businesses confuse this function with marketing, but it is much more than that.

A successful acquisition strategy requires an integrated approach throughout the marketing, sales, finance, and customer service programs, and must address vision, target, message, and profitability.

We take great care in working with and guiding your internal teams and external outsourcers. We interact with them monthly to ensure everyone is in alignment with a unified strategy.

By taking on the monthly responsibility of managing your Customer Acquisition Strategy (Vision, Target, Message, and Profitability) we will not only save you the time you will invest in validating the performance of your Digital Marketing programs, but we will also optimize these efforts on an ongoing basis to ensure you yield the best ROI possible.

Strategy is an Investment, not a Cost

To have a profitable customer acquisition strategy you must first develop a clear vision, a defined target, and an understandable message for your Digital Marketing programs.

Your Website, SEO, Social Media, Content, and SEM are all investments that you make for your business. Are you managing them as such, or are you just hoping they yield results without a strategy?

Our job is to ensure you are getting the very best performance out of your marketing investments by implementing and managing a sound profitability strategy in conjunction with your customer acquisition strategy.

We are Strategists

Strategic thinking is the ability to think on a big and small scale, long and short term, and into the past and the present.

Strategic thinkers do it differently. We understand and dig deeper with regard to analyzing processes, developing and applying performance metrics, collecting data, and producing analytics to make more informed decisions.

We have developed and managed profitability and digital marketing strategies for over 35 years and would be happy to interact with you.

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Marketing drives recognition — acquisition drives revenue. A unified strategy drives profitability.